How to Design a Logo for a Fishing Hobby: A Case Study 💡

Designing a logo is a creative and fun process that involves understanding the client's needs, exploring different ideas, and refining the final product. 

In this post, I will share with you how I designed a logo for my uncle's fishing hobby, and what challenges and solutions I encountered along the way.

The Brief ⚡

My uncle is an avid fisherman who practices catch and release, which means he releases the fish he catches back into the water. He wanted a personal logo that reflects his passion and his name, Gabi. He also wanted the logo to include the initials C&R, which stand for catch and release.

The Process ⚡

1. Sketching

The first step was to sketch some rough ideas on paper, using different shapes, fonts, and styles.

I experimented with different ways of writing Gabi and C&R.

2. Drafting

After sketching several options, I chose one that I liked the most and scanned it into my computer.

I used Adobe Illustrator to trace the sketch and create a vector version of the logo. I sent this first draft to my uncle for feedback.

He liked the overall concept, but he suggested some improvements.

3. Refining

Based on my uncle's feedback, I started to refine the logo by making some adjustments to the shapes, proportions, and details:

• I wanted to make the logo look more like a fish, so I modified the letter 'G' to resemble a fish head by enlarging it, adding carp whiskers and an eye. 

• I also manipulated the letters 'B' and 'I' to form a fish fin. 

• I made sure that the letters were still legible and balanced.

4. Outlining

To give more flexibility to the logo, I created two types of outlines: 

• A curved one that follows the shape of the letters.

• A flat one that only resembles a fish shape.

5. Coloring

The final step was to choose some colors for the logo. I wanted to use colors that are related to fishing and nature, such as blue, green, orange, and yellow.

I also wanted to create some contrast and harmony between the colors. 

I made several color combinations and sent them to my uncle for him to choose his favorite one.