House of Gods

Bold, unique, and stylish, the brand is aimed at the active, fashion-forward younger generation who prioritize comfort, speed, and style.

The brand redefine sportswear by seamlessly blending functionality with trendsetting designs.

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House of Gods Team

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Objective of the Brand: the brand aimed to establish a recognizable logo embodying its bold style and attitude.

Our task: to design a logo that resonated with House of Gods' target audience while encapsulating the brand's essence.

Research Phase

Conducted in-depth research into the streetwear industry and identified current trends by also analyzing the logos used by other players in the field.
Reviewed recent visual trends in the streetwear brand landscape to ensure the logo remained relevant and distinctive in the competitive marketplace.
Analyzed elements that connect with the brand's target audience, with the goal of crafting a design that stands out from the crowd of competitors.

Process of Creation

After gaining a solid understanding of the market and identifying key design elements, we entered the Brainstorming and Sketching phase. During this stage, our focus was on incorporating the brand's initials, "HG," in a visually striking and memorable way.

Brainstorming and Sketching: We explored various concepts and sketched multiple ideas to find the perfect balance between boldness, fluidity and uniqueness.

Refining Stage: our final design showcases the letters "HG" in a sharp, cursive and bold style, utilizing fluid lines to evoke a modern and contemporary feel.

Typography: we opted for a simple and clean sans-serif font to accentuate the brand's minimalist aesthetic.

Overall, our logo design for House of Gods captures the essence of the brand and is poised to make a statement in the competitive world of streetwear fashion.