OxyZen

OxyZen Festival is a two-day electronic music festival organized by a group of young individuals in a forest adjacent to a former mining town situated in Northern Romania.

The event offers a mystical setting that seamlessly combines the beauty of nature with the energetic vibes of electronic music.

Get to know the client.

“As one of the first people to work with the founder of Abitir, I can say that from the beginning the experience was on point, the communication was up to standards and every deadline along with all the requirements were met with precision.
Safe to say that choosing to work with Adbitir Studio was the right decision.”

Lorand

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Objective of the Festival: to promote the drum n' bass culture and its atmospheric impact on music lovers.

Our task: to create a visual identity that captures the essence of the festival's vibrant energy and atmosphere, while appealing to the youth demographic to help drive awareness and promotion.

Research Phase:

Conducted extensive research into the drum n' bass culture, exploring its unique visual elements and symbolism.
Analyzed the visual language associated with drum n' bass to understand its key motifs and design principles.

Market Analysis:

Examined current trends in electronic music festivals to ensure our visual identity remained relevant and distinctive within a competitive landscape.
Identified elements that resonated with the festival's target audience, aiming to create a design that would stand out amidst other events.

Creation Process

Brainstorming and Sketching:

Generated various ideas to capture the essence of OxyZen.
Sketched concepts to explore different visual approaches.

Logo Design:

Crafted a logo with minimal, sharp shapes to convey the festival's vibe.
Emphasized simplicity to ensure the logo stands out and resonates with the audience.

Typography Selection:

We picked 'Montserrat' a modern, sans-serif font to align with the festival's contemporary and edgy style.
Aimed to enhance readability and visual appeal across various platforms.

Visual Identity Development:

Created a vibrant and energetic design to reflect the festival's atmosphere.
Utilized bold and vibrant colors to signify the dynamic nature of drum n' bass music.

Creation of Visuals:

Produced a range of visuals including posters, banners, and social media assets.
Integrated the logo and bold colors consistently across all materials.
Incorporated atmospheric visuals such as forest landscapes to enhance the festival's identity and attract attention.

Overall, we are thrilled with the final results of our work with OxyZen. We believe our visual identity perfectly represents the festival's energy and atmosphere, and we are confident that it will attract a young and enthusiastic crowd to the event.