Stemsis

Stemsis is a dedicated project aimed at raising awareness about the importance of integrating girls and women into diverse STEM fields.

Through storytelling and addressing challenges, the project endeavors to inspire and empower girls and women to pursue careers in these fields.

Get to know the client.

"Choosing Abitir was a win, one of the best decisions we made for our project.
Their designs surpassed our expectations and conveyed our message with impact.
Their understanding of our mission to promote women and girls in STEM was impressive. They're not just a design studio; they're partners in our mission."

Stemsis Team

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Client Objective: to create a compelling campaign aimed at raising awareness about girls and women in STEM fields.

Our task: to develop a compelling visual brand identity system to enhance the client's campaign and effectively communicate information through their social media channels.

Research Phase:

Identified key strategies to visually captivate and ignite interest among social media users, prompting them to pause and engage with posts containing information about gender diversity in STEM.

Creation Process

Brainstorming and Sketching:

Generated ideas for visual elements that would resonate with the target audience.
Produced preliminary sketches for the logo, visual identity, and various ideas of social media posts to explore diverse design directions aligned with the client's objectives.

Visual Identity Development:

Defined a cohesive color palette and typography to maintain consistency across all materials.
Developed guidelines for the use of visuals to reinforce brand identity.

Creation of Visuals:

Designed captivating graphics and social media posts to convey Stemsis' mission.
Produced engaging content for social media platforms to amplify outreach efforts.

Through our meticulous approach to each stage of the process, we ensured that every element of the visual brand identity system effectively communicated Stemsis' message of empowering women in STEM fields.